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After a year of content building---1 web hub, 40 recipes, 20 tips and 10 behind the scenes videos---it was time to rethink the Guy Fieri program for Miller Lite for 2015. The art featured here is a representation of an intense brainstorming session. In this collaborative environment participants were asked to ideate around the following idea: What would a restaurant look like if Guy Fieri and Miller Lite created an experience together. What was produced was 3 narratives "Rnd.2", "Farm to Face" and "In Good Taste". The last piece featured here is an illustration of the key visual created to anchor the entire graphic look/tone for the 2015 year.