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It's hard to go more than a mile in any major metropolitan area without being guided by the Starbucks Siren. Leveraging the success of the first year of the At Home Campaign, year 2 reminded people of one simple truth: the craft and quality that goes into every cup of Starbucks coffee is the same–––Our Place or Yours.
The TV Spot featured a beautiful push following the cherished coffee beans from the Seattle shipyard through to the expert roasting house. We continue to follow the beans to the original Starbucks Cafe on Pike's Place and finally push into your home.
The complex video edit created a seamless story that was then followed by a comprehensive print and web campaign featuring the quality of coffee you have become to know and trust from Starbucks.