Brand Redesign
Holistic process included in-depth market strategy + insights, on-premise immersion, concept development, rounds of revisions and final artwork for 21 SKUs spanning their bottles, 6/4 packs and shippers. The result: more brand impact at shelf with a flexible system that highlighted a collaboration with local illustrator John Vogl inspired by Sam Calagione and his commitment to create “Off-Centered Ales for Off-Centered People”.
Landscape analysis • Brand Immersion • Positioning • Creative Development