Campaign
Ask any loyal Starbucks consumer to tell you about her Starbucks. Universally, you’ll hear a statement that starts with, “My Starbucks is the one…” This campaign extends the boundaries of that emotional connection to include her at-home coffee experience by pairing the same language she might use to describe a Starbucks store with images from her home. Visual correlation brings new emotional resonance to her at-home experience with the brand.
Above the Line Commercials • Broad print placement • Digital Hub • Rich Media • Social Content.