Brand Development
Paleo, Keto, Whole 30, Vegan––As people organize into passionate food tribes creating a new-to-the world snack Chicken Chips was a unique challenge. Creating an iconic design system that quickly identified what was inside to celebrate this new snack created bold energy within natural and conventional channels.
Brand Immersion • Positioning • Creative Development • Art Direction • Line Extension
Photography @wildechips and Julia Fletcher juliafletcherphoto.com