Packaging Redesign in collaboration with Andrew Starr, Chocolatier
Brand Development
Seeking a re-development of their roots and a celebration of the single-origin craft chocolate we quickly re-established five brand pillars: honesty, craft, passion, purity and satisfaction. From those building blocks we worked to create a craft-forward aesthetic that celebrated the origin of the cacao alongside illustrator Daryl Feril.
Category Immersion • Positioning • Brand Collateral • Creative Development • Logo • Retail POS